Cross-media POS campaign – new, four times a year

How do we manage to inspire and at the same time promote various labels and house brands in 4,000 ROSSMANN branches?  Plus, how do we do it four times a year, every time with a new creative approach for different product categories aimed for very different target groups?

Each year we design and create four cross-media campaigns that provide each quarter with a unique and consistent concept. This includes the range of posters at point of sale, direct mailing, brochures at the cash register and other campaign-specific extras.

The brand’s two central values always reflect in all the visuals and headlines: self assured and perfectly imperfect.  Confident people who shape their lives according to their own ideas – that’s whom ROSSMANN is for.

The result is first of all subjective: “It’s crazy how many emotional worlds can be created from the ROSSMANN universe.” And objective? The numbers are there to back us up.