Image correction - step by step

When it comes to the German market, PRIMARK is not a particularly loved brand. Therefore our task was more than just putting a communicatively driven image change in motion. We accompany the brand on its way to sincere sustainability and fairness, with unbeatable prices for truly amazing fashion. It sounds hard to believe? Well, exactly that was the challenge!

We are repositioning PRIMARK through close exchange with the company and the brand’s friends and opponents, to whom we listen to very closely. The first steps are already in motion: fashion campaigns that send a clear message of greater social responsibility.

Already now we hear such surprised statements as: “Oh, is that PRIMARK?” and  “I’m surprised they have such a large range of sustainable products!” or “I never thought that they do that.”

Much more of that, please!